Google Ads

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Metric Driven Advertising

As a Google Partner Agency, we have worked with hundreds of businesses to improve their return on ad spend, lower cost per acquisition, and build overall demand. We know how and when to utilize Google’s internal automation, and how to best supplement with manual changes in platform. It’s no longer good enough to rely on just Google or the advertiser, you need to synchronize both to be successful.

We design and execute Google Ads strategies to allow you to expand your piece of the pie and build upon other advertising platforms. Many agencies can perform well on one advertising channel, but we know how to make them work together to produce unmatched metric driven results.

Strict Focus on ROAS

Increasing conversions (and Return On Ad Spend) is our top priority. We create well-structured ad campaigns and leverage ad copywriting best practices to elevate your conversion rates in no time.

Our paid advertising professionals audit your current ad accounts to identify the issues and provide solutions to fix them so that you improve performance as soon as possible.

Frequently Asked Questions.

What is paid advertising?

Paid advertising is an online advertising model where you pay for displaying your ads on selected ad platforms. For example, under the pay-per-click (PPC) model, you pay whenever someone clicks on your ad. The amount that you pay is called the cost per click (CPC), and it depends on the number of bidders for your target keywords and locations.

What is a paid advertising agency?

A paid advertising agency is a marketing company that specializes in running ads on several paid ad platforms on your company’s behalf. The best paid advertising agencies have qualified paid search marketing professionals to run search and display ad campaigns in order to drive more traffic and leads for your business.

What are the benefits of working with LocalRank?

Working with our paid advertising agency ensures that your ad accounts see the highest ROAS (Return On Ad Spend) possible. We have Google and Facebook qualified paid search executives who have ample experience running search and display campaigns for many different industries. We use the latest paid search advertising techniques to drive quality traffic and leads, resulting in higher conversions.

We also have a team of expert copywriters and web design professionals to help you design compelling landing pages and engaging ad copy to improve ad quality scores so that you spend less and gain more from your paid ad campaigns.

Which metrics do you track to measure the success of paid advertising campaigns?

We use different advertising metrics to measure the effectiveness of paid ads. These include:

Return On Ad Spend (ROAS)
Cost Per Conversion
Cost Per Acquisition
Cost Per Thousand Impressions (CPM)
Cost Per Click (CPC)
Conversion Rate
Click-Through Rate
Customer Acquisition Cost (CAC)

How much money should I spend each month on online advertising?

The best part of online advertising is that you can start with a very small budget and increase your ad spend as you grow.

How much you need to spend each month depends on your business goals and the time taken to achieve those goals. If you adopt a long-term strategy, then your budget stays lower. However, if you are looking for results within a few months, then your budget will be higher.

Moreover, your marketing ad spend also depends on your industry and target location. A call with our paid marketing specialists is the best way to find an exact answer to how much you should be spending on paid ad campaigns.